News

Discover Vinny, a wine bucket made from recycled Vinventions' wine closures

17 Nov 2022

For more than 10 years, Vinventions has been building their own collection, sorting and recycling programs across the world in its main markets which results in a Private Collection of wine closures.

We wanted to valorize our wine Closures’ Private Collection into a new product which would make sense to our customers.

This is where the idea of creating a wine bucket made from our post-consumers collected closures was born.

Stéphane Vidal

General Manager Europe at Vinventions

To make this project alive, Vinventions has embraced a collaboration with Retorno, a Belgian company specialized in recyclable materials valorization. Retorno fully designed the Vinny wine bucket from the raw material creation to the manufacturing process.

For the Vinny wine bucket, we have created the raw material from the collected post-consumer closures of the Vinventions Private collection and build all the process to make this innovative product.

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Marc Thometschek

Co-founder of Retorno

With Vinny, the closures collected get a second life which reiterates Vinventions’ ambition to promote a circular economy by reusing material waste and changing used closures into new items. This also concretely illustrates the environmental commitment of Vinventions as a member of both the European and American Plastics Pacts.

In 2021, 84 tons of Vinventions’ closures have been collected in France throughout our different partnerships with caritative associations such as France Cancer and with the biggest French wine merchant Nicolas, which represents more than 500 shops.

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Romain Thomas

Product Manager Nomacorc at Vinventions

Vinventions’ ambition is to grow this collection program over the years.

The selling of Vinny will contribute to finance even more all the collection efforts deployed by Vinventions in the market.

Stéphane Vidal

General Manager Europe at Vinventions

To make this wine bucket available to the market, Vinventions and Retorno have partnered with Italesse, the reference provider of professional utensils (glasses, wine buckets, decanters, …) to the wine industry.

Offering Vinny to the wineries is fully aligned with our own ambition to develop and promote sustainable products.

This innovative product will complete our range of products from our “bio” collection offering sustainable performances. In the last 3 – 4 years, we converted the 30% of our production using biopolymers or other materials with low emission of CO₂.

Massimo Barducci

CEO of Italesse

The Vinny bucket is available in the Italesse catalogue with different colors and customization options.

Want to know more on this innovative product and all the sustainable initiatives embraced by Vinventions? Contact-us

Vinny